Using blogs as a new way of publicizing results of scientific studies began this past year, as Nobel-winning scientists created a new blog (www.NobelScientistBlog.com) and beat the publication timelines of the staid scientific journals by an average of six months per article. "We're very happy to bypass the criticisms of our peers, and get our results out to the world in an unvarnished, completely prejudiced way", said one of the blogging scientists.

To which the editor's union's spokesman replied "these silly scientists blogging their results have undercut the grand and glorious traditions of scientific review. Although admittedly slowing down publication, the old process allowed lots of advertising dollars to support the salaries of editors everywhere." He described as an example, one study about diabetes, which evaluated the use of sugar in the treatment of hyperglycemia, had been rejected by the editorial review process at fifteen major journals. After it was published on a blog (www.SugarCuresDiabetesBlog.com), and promptly resulted in 500,000,000 hits and a steady stream of people suffering from diabetes asking their physicians to start them on this revolutionary diet. "This study, although deeply flawed, is now considered part of mainstream research as a result of the availability of the information on the Internet. Our previous ability to suppress outlandish results has been demolished, and we are deeply affronted, and hence we are quitting, and closing up shop."

In a separate announcement, leading advertisers announced their support of publicizing study results on blogs, and announced their withdrawal of advertising dollars from the scientific journals. "The ability to have uncensored results immediately available, however spurious, is part of our marketing strategy. We applaud the use of blogs and the Internet to promote scientific research, and are delighted that studies underwritten by advertisers can now be immediately posted on blogs for the whole world to see."